Customer Acquisition Cost (CAC) Calculator
Enter your total marketing and sales spend and the number of new customers acquired each month to instantly calculate your CAC, LTV:CAC ratio, and payback period.
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Calculate your CAC
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Customer Acquisition Cost (CAC)
$1,083
LTV:CAC ratio (estimated)
8.1:1
Payback period
4 months
Total monthly acquisition spend
$13,000
What is Customer Acquisition Cost (CAC)?
CAC is the total cost of sales and marketing divided by the number of new customers acquired. Formula: CAC = (Marketing Spend + Sales Costs) ÷ New Customers
What is a good CAC?
A LTV:CAC ratio of 3:1 or higher is generally considered healthy for B2B businesses. Below 2:1 means you're spending too much to acquire customers relative to what they're worth.
How can a CRM lower your CAC?
- Faster follow-up — automated reminders mean no lead waits more than a few hours for a response.
- Better pipeline visibility — you close more deals by knowing exactly where every prospect stands.
- Attribution data — custom reports show which channels actually produce customers.
Want to reduce your CAC?
A custom CRM built around your sales process can cut CAC by 20–40% through faster follow-up and better attribution. Let's talk.
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